Who Buys Kosher?
Does the yearly increase of 10-15% in sales of kosher products in the U.S. indicate a sharp rise in the number of Jews keeping kosher?
This is what was hoped when Cannondale Associates released the results of a survey that showed that this growth in kosher popularity had brought the dollar value of the American kosher food market to the whopping sum of $10 billion.
It turns out, however, that this optimism must be tempered. Only 21% of Americans who buy kosher foods, says the report, do so for religious reasons. Non-Jews buy kosher food products because they assume that they are healthier than others. This may explain why 70% of the 10.5 million kosher food consumers in the U.S. are in the health-conscious 18-35 age bracket.